Beauty Industry

Pochet Promotes Floating Fragrances

The supplier's bottles are designed to capture the lightness of the fragrances inside.

Pochet of America is featuring fragrance packaging designed to “embrace bold luxury,” according to the company.

A few of the different fragrances on display look suspended inside a thick-walled bottle, and reverse silk-screen printing adds to the optical illusion. The bottles showcase Pochet’s ability to achieve exceptional clarity and luminosity, while controlling internal distribution.

“These fragrance bottle designs create a sensation of optical lightness and total equilibrium,” according to the supplier.

More info: Luxe Pack NY Booth No. D 12

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